1. Dial the video call number listed - it will start with 19 and be either 6 or 8 digits long - 19xxxx or 19xxxxxx
2. Press the video call button on your 3G handset (instead of the normal 'voice call' button).
3. You can view video content directly on their 3G mobile handset (must be 3G video capable handset).
4. Once connected, an introduction video of terms will be shown.
5. At the end of this introduction, you will need to confirm if you would like to continue the call. You must press the key identified in the introduction to continue the call. In case of no response, you will be disconnected from the service at 30 seconds.
6. If you continue the call, users will be charged at premium rate as determined by the type of service. Post-paid customers will be billed as per normal billing cycle. Prepaid customers on will have the charges deducted from their balance. Other prepaid customers will have the charges deducted from their current balance.

What it is

MVOD is video calling technology based on IVVR (Interactive Video Voice Response). It's a bit like the way a bank's automated call centre works except this is with video, and it's way more fun. All you need to do is punch in the number listed, then instead of pressing the call button, use the Options key to select Video Call.

The first 30 seconds are free and you must press 1 at the end of this period to confirm the pricing and to continue. When you make a video call to one of the numbers, a series of videos are played back to you over the phone lines to your handset, everything ranging from Summer Heights High to Mythbusters.

Product Background

The Premium Video Calling Service allows customers to access live or recorded video content straight to their 3G handset. The content is provided by a third-party content provider, Mobile Messenger.

This initiative has been made possible as a result of activity in Communications Alliance between Optus, 3 and Virgin Mobile and has provided Australia with the first cross-market solution offering mobile video content to the market.

• Recorded Video Content: End users can access video content by calling a video short code (refer to What's On Offer).
• Recorded Video Content with full IVVR (Interactive Video and Voice Response) functionality: End users will be able to select different options during the video call by pressing various keypad numbers on their 3G handset, as they would on a normal existing audio IVR service.
• Live Streaming: Allows users to watch live video content and live video service.
• Outbound Video Calls: End users can receive a video call to their 3G handset from a content provider eg sports alert or highlight packages.